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‘Europe’s Most Desirable Beaches’ Revealed: The Top Spot Goes to Portugal!

According to the latest data released by the British travel research platform Reboot Online, Madeira, Portugal, has been rated as the most popular beach destination in Europe for 2025, scoring 9.4 out of 10 on the 'Most Popular Holiday Score' list.

This ranking is based on global search popularity, with Madeira attracting an average of 1.32 million online searches per month. Not only did it outperform traditional tourist powerhouses like Italy, Greece, and Spain, but it also offers excellent value for money: a 7-night stay costs approximately 534 pounds per person (about 624 euros).

Golden Sands and Natural Pools: Why Madeira Takes the Top Spot?

Madeira, long known as the 'Pearl of the Atlantic,' is not surprising to stand out. Whether it's the natural seawater pools of Porto Moniz or the soft sandy beaches of Porto Santo, the volcanic coastline of the island combines wildness and gentleness, attracting travelers with different preferences.

Additionally, year-round sunshine, abundant hiking trails, and rich cultural experiences are also key reasons for its popularity.

Two Portuguese Cities in the List, Followed by Popular Destinations in Italy and Spain

In this ranking, Sorrento and Taormina, both in Italy, take the second and third places, respectively, but with significantly higher weekly costs of 591 pounds and 709 pounds, respectively, well above those of Madeira.

Palma, in Spain, and Cascais, in mainland Portugal, rank fourth and fifth. While Cascais attracts a considerable number of searches (188,800 monthly searches), a 7-night stay costs 656 euros, offering a lower value for money compared to Madeira.

Appendix: Top 20 Most Popular Beaches in Europe for Summer 2025 (Ranked by Search Popularity)

1. Madeira, Portugal

2. Sorrento, Italy

3. Taormina, Italy

4. Palma, Mallorca, Spain

5. Cascais, Portugal

6. Rovinj, Croatia

7. Naxos, Greece

8. Hvar, Croatia

9. Barcelona, Spain

10. Menton, France

11. Tarifa, Spain

12. Hydra, Greece

13. Nessebar, Bulgaria

14. Akyaka, Turkey

15. Posillipo, Naples, Italy

16. Sibenik, Croatia

17. Sarande, Albania

18. Llafranc, Spain

19. Bar, Montenegro

20. Assos, Greece